Q: What can I do to participate in National Healthy Skin Month?
A: November is National Healthy Skin Month, and now is the time to prepare your patients for colder fall and winter weather that can affect their skin and aggravate certain conditions with drier air and chilly temperatures. Here are two ways you and your practice staff can participate.
Resources for patients
If you're looking for more patient-focused resources to promote skin health, visit the Academy’s Dermatology A to Z section about health and beauty. Use some of the tips found here to create your own in-house communications for patients, or simply let patients know about the wealth of skin, hair, and nail information they can find on AAD.org. This patient-education section has tips about general skin, hair, and nail care.
You also can point your patients to the Dermatology A to Z skin condition index, where they can look up skin conditions they’re interested in learning more about. For your younger patients, refer them and their parents to the kids’ section of Dermatology A to Z. Here they can learn about skin, hair, and nail conditions in a fun way.
Finally, patients of all ages can learn from the Academy’s Dermatology A to Z video series, where viewers can get dermatologist-recommended tips on topics like face washing, wrinkle remedies, and much more.
Media in your community
If you would like to use National Healthy Skin Month to generate media interest about dermatology in your community, the AAD provides sample news releases, public service announcements and cover/pitch letters.
If you would like to reach out to your community to educate them about skin health, use the sample introduction letters to community organizations and schools.
Download these templates here and fill in your practice’s information and alter the templates as needed to convey your message.
If you need a refresher on participating in media interviews, use the information found throughout the Academy’s Media Relations Toolkit, like these tips about speaking to the media.
If you have more questions about National Healthy Skin Month, email firstname.lastname@example.org.