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Session Information

FRM F087 - Managing Your Online Reputation

Open admission to eligible categories, no tuition or ticket

Subject:

Date: Sunday, March 03

CME Credits: 2.00

Location: Room B210/211

Time: 1:00 PM - 3:00 PM

Director: Clifford Warren Lober, MD, JD, FAAD

Speakers:

  • Jeffrey A. V. Benabio, MD, FAAD
  • Brenda Jean Dintiman, MD, FAAD
  • Jeanine B. Downie, MD, FAAD - Handout
  • Steven R. Feldman, MD, PhD, FAAD - Handout
  • Kevin C. Smith, MD, FAAD

Learning Objectives:
Following this course, the attendee should be able to:

  • Manage his/her online reputation
  • Evaluate internet physician rating sites and social media
  • Recognize effective means of responding to defamatory comments on the internet

Description:
It is critical that physicians be aware of comments made about them on internet sites since disparaging comments can be posted by disgruntled patients, former employees, etc. Comments may appear on physician rating sites and social media as well as on more generic sites (yellow pages.com, angieslist.com, etc.) and persist for years. Presenters will include a dermatologist who has established and maintains a well-known physician rating site. We will examine the legal elements of libel as well as the defenses raised by persons posting offensive comments. We will then focus on if, when, and how to respond to negative comments.