Promote the specialty
![promote your practice image](http://images.ctfassets.net/1ny4yoiyrqia/btkFjXPIzW6fYI607JfbT/87e53760bbfad8f58454662f39670e40/promote-practice.png?w=450&h=300)
Promote your practice: Resources for you
Get tips on how to promote your practice on social and traditional media, and download the AAD Fellow logo to promote your association with the Academy.
![Your Dermatologist Knows](http://images.ctfassets.net/1ny4yoiyrqia/4sABi3m4hpmnPxT0GdAtt0/d5ba428a91368c168f1a7b9c87c37438/22-712-CMM_YDK_-_member_card.jpg?w=450&h=300)
Your Dermatologist Knows
Your Dermatologist Knows is a new consumer positioning strategy that reimagines the AAD’s public relations efforts.
![Young skillful dermatologist examining patient skin](http://images.ctfassets.net/1ny4yoiyrqia/4R8wLTxs4TL9aWmdOo8yQn/c09fe6866db04765a9b6458af0bcd499/what-is-a-derm-card.png?w=450&h=300)
What is a dermatologist?
Information for patients on the expertise that only a dermatologist can offer.
![Multi-aged team of dermatologists](http://images.ctfassets.net/1ny4yoiyrqia/5rOYflBkVCZ60v43Ycdusg/aca54bbb16e3284f80197c10560a0195/how-to-select-a-derm-card.png?w=450&h=300)
How to select a dermatologist
Information for patients on how to choose the care that aligns with their needs.
![Card illustration for raising skin cancer awareness](http://images.ctfassets.net/1ny4yoiyrqia/2eH7aPo9ViSa1E0hY8Zv1U/204323812ea0ed1d584b3bd58a6861b9/21-206-CMM_Skin_Cancer_Story_Web_Card.jpg?w=450&h=300)
Encourage your patients to shine a spotlight on skin cancer
Download AAD’s Skin Cancer Awareness Month flyer, which explains to patients how they can share their skin cancer stories.