Impact Report — Spring 2021
Our focus is on supporting members, and we want to be sure to tell you what we are doing for you. So, in addition to the annual printed Impact Report that we sent you in April, we’re going to continue to check in with you through quarterly updates online. Welcome to the first online update of our Impact Report!
In this edition we’ll update the top-level items that affect you and improve your practice in several areas including advocacy for you, our public efforts, and our member benefits.
Educating the public
We continue to distinguish you as the leader in your field through our public awareness efforts. Because we position you as the experts, the public is listening to you.
Fresh tactics are continuing to position you as the experts in diagnosis and treatment of skin cancer.
The public is learning that dermatologists are the experts on new and emerging science relating to the skin manifestations of the coronavirus.
More than 30 dermatologist social media influencers feature the FAAD designation, which means their combined 1.3 million followers see ‘FAAD’ associated with their name.
More than 12,000 U.S. AAD members have received the first issue of this new magazine to educate patients about the common skin conditions you treat.
Our recent media relations efforts have garnered nearly 19,000 media placements that were seen more than 36 billion times. Our YouTube channel has more than 91,000 subscribers. And there’s much more to report.
Advocating for you
When issues get tough and complex, you need an advocate. The Academy is yours. In this issue we’ll update you on topics like extended sequester relief, scope of practice, sunscreen bills, and step therapy reform. We stay on top of the issues that matter to you, creating space for you to work at the top of your profession.
We are successfully fending off physician payment cuts due to the Medicare sequester.
We strive for transparency in licensure and board certification in every state. See what we’ve done in South Dakota, Mississippi, and Virginia.
We believe the public should use sunscreen, seek shade, and wear sun-protective clothing to prevent skin cancer. See our latest efforts in Hawaii.
You collaborated with us to quickly address policy changes affecting claims and formularies.
Two states have already adopted step therapy reform in 2021. We supported legislation that will require health insurers to quickly override step therapy protocols if you deem it medically inappropriate for your patient.
Providing meaningful benefits
Your member benefits should not fly under the radar. Know what they are and how they can be used. In this edition, we’re highlighting coding, private payer tools, and easy ways to get free CME.
We’ve crafted a series of coding vignettes that get into the nitty-gritty details of everyday dermatology practice.
The Private Payer Resource Center is a new section of AAD.org dedicated to helping you address insurance challenges.
A short conversation with the right person can help you earn free CME!
