Impact Report — Vol. 3, Issue 3
Seen, heard, valued.
It all adds up. Whether it’s advocating for you on the Hill, supplementing our coding resources, positioning the specialty, or enhancing and adding to your member benefits, it all builds something bigger and stronger for dermatology.
Read about our most current advocacy efforts, specialty positioning initiatives, and practice management and clinical resources, as well as the many benefits your Academy membership offers below in this issue of the AAD/A Impact Report.
Advocating for you
We advocate on Capitol Hill and with private payers to protect your patients and your practice.
Advocating to avert the cuts is the Academy’s number one legislative priority this year.
The AADA joined the White House’s Fourth of July Celebration and partnered with the White House Cancer Moonshot team to distribute AAD-branded sunscreen, lip balm, and informational flyers.
The AADA advocated for you and got a new diagnostic code, Z08, for reporting follow-up encounters for patients with malignant neoplasms.
During the 2023 AADA Legislative Conference almost 200 attendees urged Congress to protect physician payment and implement step therapy reform.
Positioning the specialty
In the news and out in the world, we continue to position you as the experts, and the public is listening.
The AAD’s new consumer positioning strategy continues to perform well as it gears up to enter its second year.
The latest edition of Skin Healthy helps extend the specialty’s expertise message beyond the office.
Vitiligo Month 2023 outperformed last year’s numbers.
New web portal provides public with a quick and easy place to take control of their digital health.
YDK performs well on social media, but traditional media efforts are thriving too!
Member benefits
We know how important member benefits are to you — here’s a taste of what the Academy has to offer.
For the fourth straight year, JAAD ranked as the top peer-reviewed journal in its field.
JAAD recently published a new CME supplement, Alopecia: A New Frontier.
The AAD recently released guidelines of care for the management of actinic keratosis (AK).
We’ve been adding to our library of coding resources in 2023.
We asked hundreds of members what they thought about the Academy’s flagship publication, DermWorld, and the results are in.
