Two new skin healthy issues provide valuable information to patients
Two new editions of skin healthy magazine were published in 2023. As a member benefit, U.S. members receive 50 complimentary copies of each issue of skin healthy, which positions board-certified dermatologists as the leading experts in issues affecting the skin, hair, and nails. Members can place copies in their waiting rooms, offering their patients the opportunity to fully understand the expertise that only a board-certified dermatologist can provide. Unlike many consumer magazines, skin healthy’s visuals feature images of skin conditions that dermatology patients can relate to, while simultaneously emphasizing the expertise, knowledge, and experience of a board-certified dermatologist.
The summer edition contained 11 articles featuring 17 AAD members quoted as experts. Topics included:
Skin care for your hands
Caring for curly hair
How stress affects skin
Preventing infections in childhood eczema
skin healthy also expanded the specialty’s reach beyond the office by including the Body Mole Map, which patients can take home to identify suspicious spots on their skin. It encourages patients to partner with a board-certified dermatologist, features tips on what to look out for and how to perform a skin self-exam, and includes space for patients to measure and record the spots on their skin.
Finally, the summer edition included a Your Dermatologist Knows article in which dermatologists answer common questions about treating adult acne, putting member voices front and center and directly in patients’ hands.
The winter edition contained nine articles, with 11 AAD members quoted as experts. Topics included:
How to get the best filler results
How psoriasis affects overall health
Skin care in your 40s and 50s
How to manage hair loss
How to fade dark spots in darker skin tones
It also included the AAD’s original illustrations depicting the types of skin biopsies dermatologists perform to demystify this common procedure. The illustrations show the steps patients and their dermatologist take during the process, from preparation to healing. Because the magazine is intended to be read in dermatologist office waiting rooms, this information can help empower patients to take the stress out of necessary biopsies.
Finally, the winter issue speaks to parents looking to start caring for their children’s skin, hair, and nail health from a young age. The article “Skin care for kids: Your questions, answered,” shares information on how often and how children should wash their hair; a checklist for newly pierced ears; how to care for your child’s nails; and how to protect your child from the sun and frostbite during the winter.
