Academy presence elevated during awareness months and days

Skin Cancer Awareness Month, Hair Loss Awareness Month shine in particular.

Part of the Academy’s robust public education involves utilizing various awareness months and days throughout the year to share information with the public that is relevant to the awareness campaign in question.

Two of the most successful months were May’s Skin Cancer Awareness Month and August’s Hair Loss Awareness Month.

During Skin Cancer Awareness Month, the Academy secured 851 placements in print, TV, and online media, with a potential audience of over two billion impressions in outlets with a reach of 100,000 or more. Notable coverage included articles featuring findings pertaining to Gen Z sun-protection habits in the New York Times and the Wall Street Journal.

The Academy also released relevant content on social media during Skin Cancer Awareness Month. The content, which covered topics like how to treat a sunburn and where to apply sunscreen, generated 11.8 million impressions and 1.4 million engagements during May.

For Hair Loss Awareness Month, the Academy’s public-facing website saw a major increase in traffic, specifically to the Hair Loss Resource Center. Public-facing hair loss content generated over 200,000 views from over 140,000 unique visitors in August alone.

Coupled with the Academy’s strong presence in Google search results, it’s clear: When the public wants information on skin, hair, and nail health, they know where to look.

2025 will again offer many opportunities for the Academy to educate the public during awareness months and days.