Public content on AAD.org tops 46 million page views
The public section of AAD.org performed strongly in 2024!
The website received over 46 million page views from over 33 million unique visitors. The website’s Domain Authority, a score that predicts how likely a website is to rank in search engine result pages, increased from 77 to 79. A score of 77 indicates that a website is highly authoritative and has many high-quality sites linking to it, and an increase of two points signals substantial improvement achieved by significant efforts on the Academy’s part.
The AAD.org public website appeared on the first page of search results for over 117,000 unique keywords and was the top result on a variety of keywords, including “what is a dermatologist,” “how to get rid of acne,” “what causes skin tags,” and more.
The Academy’s efforts to adapt to a changing online landscape will continue in 2025, with the overarching goal of continuing to provide the public with relevant, high-quality, and accurate information.
Top 10 most-visited public pages in 2024:
