Print and broadcast media, including radio and television, offer the opportunity to reach large audiences with information about the importance of skin cancer prevention, detection and self-examination.
This section will help you publicize your screening, Melanoma Monday, and Melanoma/Skin Cancer Detection and Prevention Month in your local media. The following are helpful tips and tools, including:
- Instructions for developing media lists and using pitch letters, news releases, fact sheets and public service announcements.
- Insights from AAD media relations professionals about working with the media and what reporters want to know.
- Tips for participating in media interviews.
- A publicity timeline.
- Sample materials.
Next: Preparing to work with the media